Leaders Are Readers Series Episode 3: Blue Ocean Strategy (Expanded Edition) How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim And Renee A Mauborgne PATH 1: LOOK ACROSS ALTERNATIVE INDUSTRIES What are the alternatives to your industry? Why do customers trade across them? *"By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new