Fishing for some business? Do you have the right strategy for the target market you are after? Here's a few things to think about: ✅Right location: Are you where your target customer/audience hangs out? Another way to think of this: Who has your audience? Study what they're doing to identify which gaps they are leaving. What are they not catering for? Can you overdeliver in value to this gap? ✅Right bait: Do you have something to offer your potential client that they will wan