Most small business owners think content marketing is a matter of persuading their ideal client to work with them. It's NOT! The job of your content is to leave enough psychological data that your target client persuades themselves to work with you. Subtle reframe, but a totally different experience for your prospective client. This 1 shift ( if you use it ) takes your content from pushy and salesy to inviting and resonant on a subconscious level. Too many big words?! (I'm

In entrepreneurship, there’s an overwhelming amount of noise. How do you, as a Christian woman, ensure your message cuts through the clutter? The classic business book Positioning: The Battle for Your Mind by Al Ries and Jack Trout provides a powerful framework for doing just that. If you haven't read this book, it's a MUST for every business person; it's also one of our most popular Leaders Are Readers Series (LARS) podcast episodes; you can listen in here Let’s break down