New Founders often make 1 mistake that, on the surface, seems like the best decision but dooms their business to never reaching the top 10%. They obsess over perfecting the product or service and assume excellence will sell itself. This is the most dangerously misleading idea for business owners. Hear me out: a great product is a must, but that isn’t enough to be a top performer in your niche. Just like personal genius doesn’t guarantee financial success. Product/service geni

The rules of online marketing just changed, and most founders didn’t get the memo. Here’s what Founders need to know: Hype marketing isn’t as effective as it used to be. People bought into it and were left scarred by the discrepancy between the marketing promise and product delivery. Don’t oversell. The trust recession is real. Your audience wants to see ‘the receipts’ (proof that you can do what you’re claiming) before they buy. *If you’re new to business, read this article: