New Founders often make 1 mistake that, on the surface, seems like the best decision but dooms their business to never reaching the top 10%. They obsess over perfecting the product or service and assume excellence will sell itself. This is the most dangerously misleading idea for business owners. Hear me out: a great product is a must, but that isn’t enough to be a top performer in your niche. Just like personal genius doesn’t guarantee financial success. Product/service geni