Most small business owners think content marketing is a matter of persuading their ideal client to work with them. It's NOT! The job of your content is to leave enough psychological data that your target client persuades themselves to work with you. Subtle reframe, but a totally different experience for your prospective client. This 1 shift ( if you use it ) takes your content from pushy and salesy to inviting and resonant on a subconscious level. Too many big words?! (I'm