The rules of online marketing just changed, and most founders didn’t get the memo. Here’s what Founders need to know: Hype marketing isn’t as effective as it used to be. People bought into it and were left scarred by the discrepancy between the marketing promise and product delivery. Don’t oversell. The trust recession is real. Your audience wants to see ‘the receipts’ (proof that you can do what you’re claiming) before they buy. *If you’re new to business, read this article:

Most entrepreneurs chase visibility, not results. Learn how to shift from “being seen” to converting your audience into paying clients with purpose.

LinkedIn is one of the last places where simple, valuable content can outperform fancy production. You don’t need viral edits, a massive following, or the polish of a professional influencer. What you do need is clarity, consistency, and the courage to press publish. In this article, I’m breaking down five practical ways to start creating LinkedIn content —whether you’re already producing content elsewhere or starting completely from zero. 1. Repurpose Your Video Content If

Most small business owners have fallen into the trap of creating content like a content creator rather than operating as a revenue-driven business owner utilising content marketing to draw awareness to their products and services. This shift is subtle, but it's the key to getting unstuck. Content is important, but content is not the business. I teach a modern framework for building a service-based business, which emphasizes creating media assets. Introducing: The MediaPreneur

Not all content is created equal—so why waste time on what doesn’t work? Let’s find the 20% of content that truly moves the needle.