Transforming from Content Creator to CEO

Most small business owners have fallen into the trap of creating content like a content creator rather than operating as a revenue-driven business owner utilising content marketing to draw awareness to their products and services.

This shift is subtle, but it's the key to getting unstuck.

Content is important, but content is not the business.

I teach a modern framework for building a service-based business, which emphasizes creating media assets. Introducing: The MediaPreneur!

Say goodbye to posting on various platforms all day long (Yay! That's something to smile about! 😅).

It's time to reinvent and build media assets that will feed your small business brand, drive conversations, and generate revenue.

If you're in this to win this and play the long game, keep reading!

As a MediaPreneur, content is the bridge, not the business.

🎯 The business is: impressions → conversations → calls → clients → cash flow → impact.

Our content is what opens the door to doing business. It has to be done strategically and sustainably. Yes, all the things you already know about being consistent are important.

Have you ever tried buying something from a physical store, and every time you go there, it's closed?

Consistent content is how we send out the signal that we're open for business... and this is a professional establishment.

The ONE Mistake That Is Costing You Clients

Let's cut to the chase ➡️ The job of content is to accomplish this one thing right off the bat:

POSITIONING

Simply put: Attention 👀 (people need to know who you are and what you do) + trust (why should they listen) = POSITIONING.

Here's a simple test: take a look at your most recent post. Is it clear who you are? What you do? And why people should listen? At a glance. Without knowing anything about you.

Then go through your scroll and take note of how the people you follow are doing on these three simple questions. Aha! 💡

But we're not stopping there, not my small biz fam. The next step: Is it clear what your unique selling position (USP) is?

⚠️ Our goal is to stay clear of 'just another coach-land'.

We're genius-level at something, and we want this to be apparent. Note: this doesn't have to be a hard skill like AI knowledge; soft skills are very powerful differentiators. Think of the times you listened to a podcast and felt like you could totally be best friends with the host.

People are moved to action by feelings.

Show me, then tell me the story, then invite me to buy.

For people with visual services, this is a no-brainer. If you say you're a photographer, show me the photos, then tell me the story, then invite me to buy. The good old call to action (CTA).

Practical Tip

After you run your post through ChatGPT for clarity (not voice—more on this in another post), ask it to create a personable CTA to invite your target audience to buy your services.

Prompt: "Can you create a personable and friendly CTA that feels like a natural next step to invite [target audience] to work with me and get this [outcome]?"

For those offering services such as coaching or consulting, this is where thought leadership truly shines.

Here's a sad fact that works in your favour: most brilliant and talented people are afraid to share their genius publicly... but how will they know if you don't tell them?

They fear the judgment of peers and strangers online, leaving it as open season for the passionate few who are courageous enough to share their unique perspective—A.K.A. You, my friend!

📌 Here’s what I tell my clients:

• Thought leadership doesn’t happen overnight. In the beginning, no one's paying attention, which means you can test your ideas and assumptions while you refine them... jumping out of the plane style.

• It’s not about having all the answers. Ironically, the more you put your ideas out there, the better they get.

• It’s ALL about creating spaces for shared knowledge, collaboration, and growth.

  
  

Building your thoughts in public is what gains you trust as a guide.

The huge relief is that you don't need to create more content. You need to take a step back and view your content from the perspective of a CEO. Is it strategically designed to allow your target client to want to work with you?

A Special Invitation

The great thing is you don't have to figure this out on your own.

I'm running a special offer! I'd like to invite you to work with me in my 1:1 Marketing Coaching Hour. It's a clarity intensive where we dive into your content marketing to create a strategic roadmap. More details here.

Book a 15 min Collabo Call

If all you needed was a nudge in the right direction, thank you for trusting my process.

Now, take a moment to reflect. What’s one action you can take today to shift from being just a content creator to a strategic business owner?

Whether it’s refining your positioning, creating a new media asset, or reaching out for support, take that step!

Blessings!

P.S. This blog is the 'in-the-moment thinking' behind building a faith-driven business as it’s happening. The risks. The strategy shifts. The questions. The “did I get that wrong?” moments. If stewardship, strategy, and growth in real-time interest you, SUBSCRIBE for more.