Most small business owners think content marketing is a matter of persuading their ideal client to work with them. It's NOT! The job of your content is to leave enough psychological data that your target client persuades themselves to work with you. Subtle reframe, but a totally different experience for your prospective client. This 1 shift ( if you use it ) takes your content from pushy and salesy to inviting and resonant on a subconscious level. Too many big words?! (I'm

Most small business owners have fallen into the trap of creating content like a content creator rather than operating as a revenue-driven business owner utilising content marketing to draw awareness to their products and services. This shift is subtle, but it's the key to getting unstuck. Content is important, but content is not the business. I teach a modern framework for building a service-based business, which emphasizes creating media assets. Introducing: The MediaPreneur

Not all content is created equal—so why waste time on what doesn’t work? Let’s find the 20% of content that truly moves the needle.