Stuck Selling Your Expertise? Shift Your Message & Connect With Clients Who Say "YES"!
- Priscilla Shumba
- Jul 18
- 3 min read
Updated: Aug 1
I Was Totally Mindblown: My Messaging Journey as a Christian Woman Entrepreneur
I had put so much work into my business. No lies told here! I had been grinding for a while. My heart was in the right place. I knew I was meant to empower women by helping them build great businesses. I had done the work to skill up. I was ready to SERVE!
But there was a problem. No one was buying. I couldn't understand why. I had taken course after webinar after programme, searching for the missing piece of the puzzle.
Then, the words from a previous podcast guest kept ringing in my mind: "Marketing is about MESSAGING."
That was it! I was selling from where I was instead of where my client was starting. My positioning was right, and my productised service was great, but my messaging was off.
I had discovered the missing glue that made everything else work. I had to dig deeper. Being a business nerd, this was VERY exciting!
Why Messaging Misses Happen (Even With Good Intentions)
Teaching What We Love
We often teach what we love. For example, coaching frameworks, strategy, and tactics, or consulting tips.
Understanding Client Needs
BUT, people buy what THEY FEEL. They want relief from overwhelm, methods to be less anxious, and ways to get rid of financial pressure.
The Expert's Dilemma
"No one listens to the wise man at the bottom of the mountain." So when you reach the top, you speak like an expert.
I combined points one and three, and without realising it, I threw my message off. I had 'expert energy + language' and it was palpable. My target client could feel it. There's a reason the Bible says, "...knowledge puffs up, while love builds up." (1 Corinthians 8:1)
I was talking over the people I was supposed to be serving. I was communicating from the mountaintop like an expert when I was supposed to go down to the moment they were in and ask for their permission to offer them a hand. HUMILITY!
They needed someone to stand with them at the starting line, not shout advice from the finish line.
Message to connect with the moment your target client is in.
Get Clear On Your Messaging
Here’s the Shift:
Meet people at the starting line, not the finish line.
Lead with love, not just knowledge.
Speak in the language of relief, breakthrough, and next steps.
When you do that, your language will shift naturally, even if the solution you offer stays the same.
Messaging isn’t about sounding smart. It’s about meeting your people where they are and inviting them into what’s next.
The Importance of Clarity
Getting clear on your messaging is crucial. It’s the foundation of your marketing strategy. When you understand your audience's needs, your messaging becomes more effective. You can connect with them on a deeper level.
If you need help getting clear on how you’ll do that, I created the 1:1 Faith-Driven Founder Clarity Intensive to help you do exactly that.
In just 90 minutes, through [2x 45 minute 1:1 sessions], we will:
Clarify who you serve and why they're really buying.
Simplify your offer messaging.
Map out your next three strategic steps.
Take Action Today!
Book a no-obligation, free 15-minute collaboration call to see if we're a good fit to work together.
Limited spots available. Grab the beta offer pricing of $297 (will increase to $497).
The Guarantee
If you don’t leave this session feeling clearer about your business direction and next steps, I’ll provide an additional 45-minute session at no extra cost.
It's a no-brainer!
I would love the opportunity to work with you.
Blessings!
Final Thoughts
P.S. If you're a small business nerd like me, listen to The Entrepreneur's Kitchen podcast for candid conversations about building all kinds of businesses at https://reinventingperspectives.buzzsprout.com.
Let’s embark on this journey together! Your success is just a message away.
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