In entrepreneurship, there’s an overwhelming amount of noise. How do you, as a Christian woman, ensure your message cuts through the clutter? The classic business book Positioning: The Battle for Your Mind by Al Ries and Jack Trout provides a powerful framework for doing just that. If you haven't read this book, it's a MUST for every business person; it's also one of our most popular Leaders Are Readers Series (LARS) podcast episodes; you can listen in here Let’s break down