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"BE YOURSELF. As simple as this sounds, it's one of the hardest things to do". I love this quote from a JayZ masterclass. The pressure to succeed can make us all clones.

I 💯got what JayZ was saying. In JayZ's world there are many rappers (known and unknown), it's easy to mimic what's working for other people for a quick win, but you lose your own flavour or sound in the process. Especially in the early days when you are discovering your own sound, your message, what impact you are trying to make, and you just don't seem to be getting anywhere. The process in the journey is hard to endure.

For us as entrepreneurs, it's easy to emulate the big names, their style, and methods of doing business because they are clearly working, but we lose our vision, mission, and voice in the process. Allow God to show you the problem in the world you are here to address. Your business is not just about selling a product or service. There's a mission that should not be compromised by loss of vision.

David Taylor Klaus says, "Every entrepreneur is here to create a shift, the lucky one's figure out what that shift is early on."

Being true to yourself is greater than just not appearing to mimic others. It's the way we will understand the deeper impact that we are here to make. In business, especially in a crowded market place, it's crucial to BE YOURSELF❗️ There is a target market that will be uniquely aligned to your way of doing business. Marketing guru, Seth Godin says "Don't try and reach everyone or you will reach no-one." Understand your uniqueness and communicate it effectively. It's the only way we set ourselves apart.

Do it your way and the competition becomes irrelevant in the mind of your target consumer.

Being on a Kingdom mission is a tremendous responsibility, there's a reason that business idea was assigned to you. Your unique signature is what it requires. Believe that.

Forget the rules. There are no rules. If your path isn't typical, why try to get typical now.

Strive to BE YOURSELF.

God is in control.

Psalm 139: 14, "I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well."

Have a great day 🌻🌻🌻

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