From “No Time” to Full-Time Founder: 4 Simple Moves That Changed Everything

I started 2025 like most people.

New Year energy was on 10/10.

I was ready to take this business full-time.

Here’s the background: For the past 5 years, I’ve been a part-time solopreneur.

As a Mama to 2 impressive kids (I’m allowed to be biased, but it’s true, they’re my littlies), I’ve been working in the business when no one is sick or needs to be taken to the park or an activity. IYKYK

As a service-based starter business, I had tried it all.

Freelancing on Fiverr. Pitching clients on Upworks. Sending cold sales Emails. DMing prospects. Creating content on FB, IG, LinkedIn, YouTube, TikTok, running my podcast, The Entrepreneur’s Kitchen, and lots more…

I’ve read business book after business book (it’s my happy place).

Anyway, back to the start of this year: this was my 1st time sitting at a computer with my cup of tea (gave up coffee this year) in silence.

All the Mamas and stay-at-home Dads know this feeling.

I had earned this quiet and it felt SO GOOOOooood!

Then reality hit: I actually had to make this happen.

The ‘not having enough time’ thing reeked of an old & cheap excuse.

I had to pull up my big girl socks now 😳…

…And I did.

Here are the 3 practical things that helped me shift from straddling the line between hobby land and business to being a full-on Founder.

Organising My Day Around 3 Metrics

In the first few months, I was all over the place.

I had the curse of knowing too much.

All this information was doing cartwheels in my mind, and it was hard for me to prioritise activities. All of it seemed important, surely. Can you relate?

I was enjoying The Deep End podcast with Taylor Welch and realised he had a business, and so I checked it out and came across his The Wealthy Consultant (TWC) blog. (This is a marketing gem that I’ll unpack in another newsletter.)

This was exactly what I was looking for, simplicity. The article basically said, every day do these 3 things:

• Impressions

• Conversations

• Calls

That’s it!

01 More Impressions = Marketing Momentum

Impressions is content.

This doesn’t necessarily mean posting; it can be commenting strategically, but setting aside time to build up your visibility with your target audience.

It’s not just about being seen, but getting the attention of a specific group of people.

⚠️ Warning: This can feel like a waste of time in the beginning because it’s going to take more effort than you imagined to create some momentum.

Tom Bilyeu says it well, “Content marketing is easy to understand and hard to master.”

This is exactly why you should commit to creating content. Very few people are going to put in the time to get good, and those few will WIN BIG.

Create business advantages that you can leverage as you grow.

There’s no excuse for not creating content.

It’s basically free and only requires focused effort to create a system for quality content.

Keep at it, you’ll be glad you did. (See my predictions for 2026)

📌Practical tip: Create a content calendar that is simple, sustainable, and matches your Founder’s Voice.

Getting known for something increases your perceived value in the marketplace.

02 Conversations Is The Money-Making Activity

Content is important because it frames you in your target clients' minds before you even speak.

Where it gets exciting is in conversations.

The prospect has an idea of what you’re about, and they’re willing to have a conversation with you —hoorraaay! — You passed the know and like part of the test.

It’s not yet time for you to go for the sale, but you knocked and they opened the door to let you in.

Connect. This is the TRUST part.

• Find out a little more about them and their situation.

• Discover through conversation what they need most. This can be via DM, Messenger, or Call.

• They may or may not need your solution, but feedback from your target client is gold.

• Listen.

They will tell you what they need.

📌Practical tip: Set a daily/weekly target of meeting X number of people that match your target clients’ profile and that serve your target client profile (other people will tell you things you missed), and having a regular conversation.

Bring something valuable to the table in every single exchange.

I know this is hard to do when you’re looking at the Stripe account and there are no sales coming in. But believe me on this,

Everything you need will come from building relationships.

Clients, collaborations, referrals, vendors ….

03. Client Fulfilment

This is the part most experts love.

It’s 01 & 02 where we need to put more intentional and strategic efforts.

I don’t need to say much here.

Serving your clients and improving something … Every. Single. Time.

Don’t sleep on this: Always be getting better because your competitors are.

📌Practical tips:

1. Create a client exit survey to get feedback on what your clients liked or hated, and more importantly, what they wish they could additionally get.

2. Collect reviews from raving fans. This is the evidence that prospects are looking for when they are on the edge of a buying decision.

And if you don’t have any clients yet, offer your services in exchange for detailed feedback.

You can run a beta offer to get real-world feedback on your solution.

I’ve done this, and my confidence went through the roof.

It wasn’t a question of “if I can help my client” anymore. I knew I could.

The goal now is to get 1% better every single time.

Every time a client returns, they should see that you mean business.

“For nothing will be impossible with God.” Luke 1: 37

Let’s get to work.

Blessings!

Business Communications Strategist

Founder-Led Media

P.S. Take the 3-min Founder’s Voice Quiz to make your impressions impactful. It’s the foundation for creating a client-attraction system that leverages your strengths.