The Best LinkedIn Content Marketing Strategy For 2026 (Simple & Effective)
- Priscilla Shumba
- Aug 25
- 4 min read
Updated: Nov 3
LinkedIn is one of the last places where simple, valuable content can outperform fancy production. You don’t need viral edits, a massive following, or the polish of a professional influencer. What you do need is clarity, consistency, and the courage to press publish.
In this article, I’m breaking down five practical ways to start creating LinkedIn content—whether you’re already producing content elsewhere or starting completely from zero.
1. Repurpose Your Video Content
If you’re already creating TikToks, Instagram Reels, or YouTube Shorts, you’re ahead of the game. LinkedIn now pushes video in a similar format, and it’s one of the easiest ways to expand your distribution.
The great thing? LinkedIn video isn’t as sophisticated as other platforms. You don’t need heavy editing, flashy transitions, or perfect captions.
A simple rule of thumb on any platform: Whatever the platform is promoting a.k.a asking people to do more of…DO THAT. Don’t go against the wind.
All you need is:
A clear hook to grab attention
1–3 solid points of value
A call-to-action at the end
Pro tip: Create a series of videos that build on each other. Use each CTA to seed the next video so people naturally click through your profile to find more.
Remember: your profile is your sales pitch.
2. Lean Into Articles & Newsletters
Not a fan of being on camera? No problem. Articles and newsletters perform just as well,or sometimes even better than video.
LinkedIn rewards well-researched content with credible references, and readers love digestible insights they can quickly apply. Think of it as curating a mini-magazine for your audience.
For example:
A targeted market update like “What’s happening in Nigeria’s business ecosystem this week”
A newsletter for busy working parents like “Science-backed ways to connect with your child in under 30 minutes”
The key is specificity.
Who is this for, and what will they gain?
If you answer that clearly, people will look forward to your content and hit subscribe.
3. Short & Sharp Posts
You don’t need to write long essays to build your presence. Sometimes a short, tweet-like post, with an image or not, does the job.
Get straight to the point. Respect your reader’s time. Don’t underestimate how powerful brevity can be.
Integrity in your content means people begin to see who you are and what you stand for.
That’s personal branding in action.
4. Test Relentlessly
Whether you choose video, articles, or short posts, the golden rule is: test everything.
Try a different writing style.
Experiment with new hooks.
Play with different images or carousels.
Switch between short videos and long-form content.
Don’t get attached to vanity metrics. Get attached to sharing value.
The more you experiment, the more data you’ll collect about what resonates with your ideal audience.
5. Play the Hidden Game
Here’s something most people overlook: the real action on LinkedIn happens in the comments and DMs.
Every time you comment, other people see it. Which is why many stay quiet, they don’t want their boss or colleagues noticing their side interests. (Totally understandable!) But that doesn’t mean they’re not viewing or reading your content. They are!
Over time, you’ll know if you’re reaching your ideal client profile (ICP) by checking who views your profile. Are they founders? Decision-makers? Sales professionals? That’s insight you can’t ignore.
Quick tip: your comments also show people how you think. Treat them as an extension of your brand.
Final Mindset Shifts
LinkedIn is a testing ground. Don’t rush to write a book or launch a magazine. Use the platform to discover what resonates and who engages.
Your first posts won’t be perfect. Use AI to improve clarity and flow, but DO NOT let it write everything. Authenticity matters.
Personal profiles beat company pages by 20x. Build as yourself, not just as a brand.
Content lasts. Posts can resurface for 2–3 weeks organically.
Promote more than you think. As Grant Cardone says, spend 60% of your time promoting. Big creators either poured money into ads or spent years building distribution.
Test for real value. Steve Bartlett’s litmus test: if someone who doesn’t know you finds your content, would they get value? If yes, you’re on the right track.
Avoid burnout. Create a rhythm that’s sustainable and strategic.
And finally: rip the bandaid off.
The fear of judgment is real, especially with colleagues watching. But you’re not creating for them. You’re creating for your ideal client. They’re the ones who matter.
The Bottom Line
LinkedIn rewards consistency and clarity. You don’t need to be perfect; you just need to start.
So which of these five will you try first? Drop a comment below, I’d love to hear.
"Sow your seed in the morning, and at evening let your hands not be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well." Ecclesiastes 11: 6
Blessings!
Business Communications Strategist
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