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Updated: Nov 8, 2023

Before we even get into the sales strategy, ARE YOU ASKING FOR THE SALE? I know it sounds basic. From experience, I know that we can get carried away making presentations/social media posts and then think it's obvious we're selling, right?

NO. It's not obvious. Is there a Call-To-Action (CTA)? What do you want the listener/viewer/scroller/audience to do now? Tell them. Think about the beverage advertisements for Coke, it's said clearly "Obey your thirst" a.k.a go buy! Then we're told where to go buy. Isn't it obvious we should go buy? I think you get my point. Tell them anyway.

Our recent guest on the Reinventing Perspectives Podcast broke down all things SALES for us. Here's a sneak peak ⬇️

Business development is more important that your offer says Merit Khan, CEO of SELLect Sales Development.

It's one thing to come up with a great product or service. It's another whole thing to get it into the hands of paying customers. Both are important, but the latter is of greatest importance for the sustainability of your business.

As early entrepreneurs we have to become marketers first.

Learn everything you can about how to market your product or service. Trial and error are your friends. It's the only way.

Be creative in promoting your offer. And when you think you've done enough promoting, do some more!

Merit has coached & trained entrepreneurs and sales teams form more than 20 years. People hate to feel sold so her motto is "Stop selling, start getting SELLected."

For the full podcast episode go to:


Watch the episode at

Merit is the CEO of SELLect Sales Development. She is an entrepreneur, author, speaker, and standup comedian.

To connect with Merit:

P.S Our podcast is a great resource for early entrepreneurs. Check it out. It's FREE!

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