Are you setting bad goals? First of all setting goals is a good step in the right direction. We just have to be careful that we are not creating a scenario designed for failing with the our approach to strategic planning and goal setting. S.M.A.R.T goals are the foundation of good strategic planning. ✅ Specific - don't be vague! ✅ Measurable - how will we measure progress? ✅ Attainable - is this achievable? ✅ Realistic - with the current resources situation? time, money, etc.