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Basic Strategic Planning Processes For Entrepreneurs

Are you setting bad goals?


First of all setting goals is a good step in the right direction. We just have to be careful that we are not creating a scenario designed for failing with the our approach to strategic planning and goal setting.



S.M.A.R.T goals are the foundation of good strategic planning.

✅ Specific - don't be vague!

✅ Measurable - how will we measure progress?

✅ Attainable - is this achievable?

✅ Realistic - with the current resources situation? time, money, etc.

✅ Timely - what's the time frame?


If you're like me some of the aspects of S.M.A.R.T come easier than others. I struggle with setting time frames, because I'm either too optimistic and think I can work around the clock and achieve just about anything or too pessimistic and think the task is too big and therefore I can't imagine ever completing it. The way I work around this tendency is by evaluating my past goal completion timeline. If my life circumstances are still the same, then I know it's doable, I just have to get over my own personal doubts and fears.


My motto: Keep strategic planning simple and sound.


To listen to the full podcast episode with Andrena Sawyer go to: https://www.buzzsprout.com/1139753/9379289


Andrena Sawyer is the President of P.E.R.K. Consulting, an advisory firm for small to mid-sized nonprofits and businesses, and the founder of the Minority Christian Women Entrepreneurs Network (MCWEN).

For her work with nonprofits and small businesses, she has received numerous awards including the Startup Africa Woman Entrepreneur of the Year award, The Black Business Review’s 40 Under 40, The International Alliance for Women World of Difference 100 Award, the Women Owned Small Business Award by the Associated Black Charities, and the Hope for Africa Leadership in Community Development Award.


P.S. Check out the ReinventingPerspectives podcast and leave me a review. I appreciate it!

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