
Leaders Are Readers Series #7: Positioning The Battle For Your Mind by Al Ries, Jack Trout, et. al
"We're in a competition for attention ." ~ Gary Vee Leaders Are Readers Series Episode 7 POSITIONING: The Battle For Your Mind by Al Ries, Jack Trout, and Philip Kotler 1st step to good marketing planning is RESEARCH. Resist the temptation to focus on the product, price, place, and promotion before doing your research. The best strategy to propel your business will come from the findings in the research stage. Never make assumptions based on a small sample. Research 101. Ask