"We're in a competition for attention ." ~ Gary Vee Leaders Are Readers Series Episode 7 POSITIONING: The Battle For Your Mind by Al Ries, Jack Trout, and Philip Kotler 1st step to good marketing planning is RESEARCH. Resist the temptation to focus on the product, price, place, and promotion before doing your research. The best strategy to propel your business will come from the findings in the research stage. Never make assumptions based on a small sample. Research 101. Ask
Leading yourself first is not about jumping to a destination. It's about disciplining yourself to take those consistent steps daily, says Executive coach, speaker, and Best Selling Author, Mike Acker. If you're not where you want to be, ASK YOURSELF what is it going to take to get you to where you need to be. Create a plan. Write it down. Break your master plan into doable chunks. Be S.M.A.R.T about it. ✅ What are the Specifics? ✅ How will your Measure your progress? ✅ Is it
How do you find your niche? Tom Reaoch says, find your niche and create your brand. As entrepreneurs we could all do a whole bunch of things, and perhaps along the journey we will, but at the beginning it's good to focus on: where do you provide the greatest value in the market place? Where will you get the highest return on your investment of time, skill, and experience? Who will value what you have to offer the most? Then create an offering that will speak directly to the
Everything you need is going to happen through people. Network! Tom Reaoch says, Most people wait until they've lost their job or need a new client to start networking. Nothing wrong with that, but it's better to always be growing your network. "Your network is your networth." ~ Porter Gale To listen this Reinventing Perspectives Podcast episode go to: https://www.buzzsprout.com/1139753/9339088 Tom Reaoch is an American, known as The King of Networking in Brazil with many yea
Fear often masquerades as many things. One of them could be needing for things to be perfect. How can something be perfect before you have experience in doing it? It's impossible! So sitting on the fence waiting for the perfect scenario to do that thing that keeps nagging you is wasting your own time. It's robbing you of the learning curve you're trying to jump by just thinking. We have to get in the game to learn how the game is played. Just start! Yes, we study the game bef
How to live a lifestyle of worship? Donna shares her passion of worship and the lessons she's learnt along the way as a musician, entrepreneur, author, and worship leader. Here's the challenge to us all (me included): Let's take the mundane out of the way we live and recognise EVERYTHING as an opportunity to bring forth our best. I'm reminded of the parable of Cain and Abel in Genesis 4: 4 . They both brought offerings before the Lord, there was no memo on the specifics of th
Finding our purpose is one of the most important and confusing things we have to do. I remember trying to figure out what my purpose was for years. I thought it had to be this big, complicated, shiny thing, out there somewhere. I kept searching with clue what I was trying to find. So, I was glad to hear Donna say, it's already in you, sometimes you just haven't realised it's there. For the full podcast episode go to:
https://www.buzzsprout.com/1139753/9280739 Donna Renay Pat
What do people say about you? Your reputation precedes you. People hear about you before they meet you. Personal branding isn't a new concept, it's always existed. The advancement in technology just introduced speed to the building of a personal brand. We can reach more people all at once with our message. The only problem with this speed is the reality that bad news travels faster than good news. There are rooms where your name will be mentioned, and you won't get the opport
Everything you're hoping to accomplish is waiting on you to take ACTION. Pedro's message: "Begin to take ownership of your life and business." To listen to the full podcast episode where marketing expert, Pedro Meneses, shares his journey as an entrepreneur, tips on time management, increasing productivity, marketing strategy fundamentals, and a challenge to work on our mindsets; go to: https://www.buzzsprout.com/1139753/8414156 To connect with Pedro: pedromeneses.online What
So often we beat ourselves down or beat other people down for failing to take action. We never stop to try and understand the "WHY?" It's a mindset matter. Dr Denise Moore Revel says, if we don't work on getting our mindset right we will never get to executing on our business strategies. What's does your mindset work out look like? Dr. Denise Moore Revel is a CEO, founder, an award-nominated, best-selling author, speaker, and personal development coach. P.S. For the full podc
Let's be honest! For most of us (🤚🏾I'm here too) our lifestyle growth tends to outpace our growth in income. We are stealing from our financial future hoping it won't make that big a difference if we enjoy a little extra today. It will! Profit First Expert, Rocky Lalvani, says lifestyle creep is inevitable but we have to put measures into place to slow it down by increasing our savings and investments even as we live a 'little better.' Rocky Lalvani works with small busine
Are you struggling to balance all the responsibilities you have as an entrepreneur? "The E-myth Revisited" has been most frequently recommended book by guest entrepreneurs on the ReinventingPerspectives podcast. I had to share this as the 1st book in our #LeadersAreReaders series. My personal review: This book is phenomenal! Every time I thought I disagreed with the author, my issue was addressed in the following paragraphs, and let's just say I was SET STRAIGHT 🤣. It's th
Entrepreneur lesson #1: Listen To Your Gut! The first of our #EntrepreneurLessonsSeries is courtesy of Connected Sponsor Founder, Sheila Farragher-Gemma. Here's her biggest lesson⬇️ Decision making is the hallmark of entrepreneurship. ✅ Do your homework/research. There's no substitute for due diligence. ✅ Speak to people who are highly knowledgeable and credible around the topic/area ✅ And then, follow your diligent, knowledgeable GUT! Sheila helps event promoters monetize th
What is the Day 1 Mentality? Elements of Amazon's Day 1 Culture: Being customer obsessed.
What does you customer need and want? Maintaining a long term focus.
How does every business activity fit into the long term vision? Embracing failure.
Innovation requires trial and the unavoidable errors. Experiment! Being proactive rather than reactive.
What actions can we take before we're forced to do so? Making well thought out decisions very quickly.
What are you doing to get b
In the beginning we're all told to "start messy". Just get going, and more importantly stop waiting for the perfect moment because it's never going to come. For most of us this is the right advice for the beginning of our entrepreneurship journey. It certainly was for me! I was full of ideas, but the time and circumstances never seemed right. The more I held onto my ideas, the more I discouraged myself by comparing my then day zero to other people in their season of mastery.
"You don't go as far as your dream. You go as far as your team." Dr. Dharius Daniels These words ring true in every area of life not just business, marriage, and careers. Maybe, you don't have a business team but we all have a support (or unsupportive) team in life whether we chose them consciously or by default. Take a long hard look at the people you spend most of your time with, the people you share your trials and triumphs with, the people you call when you don't have any
Do you want to be great??? Learn to serve. .. Jesus called the Twelve and said, “Anyone who wants to be first must be the very last, and the servant of all.” ~Mark 9: 35 Serving doesn't come naturally to most of us 🤚🏾(I'm right here with you). We have to grow into it. Here are a few tips that I have been tweaking and trying along my journey: ✅ Identify your unique value add and share it. What are you well known for? What do people often come to you for? E.g. you're the sale
THURSDAY Daily habits for the Christian Entrepreneur Morning routine: Begin with prayer and make a commitment to joy.
Our joy is gratitude in action. Choose to see the good in everything. Choose to see the good in other people. Choose to see the good in yourself. Celebrate life. What are you grateful for today? Nehemiah said, “Go and enjoy choice food and sweet drinks, and send some to those who have nothing prepared. This day is holy to our Lord. Do not grieve, for the joy